What is search engine optimization
Search engine optimization is the process of bringing a website to the top of search engines. SEO is the process of making a website more visible to search engines and bringing it to the top of search results. What are the types of SEO?
Why does a company do SEO? Through SEO, a company’s web site is at the top of various search engines when a visitor enters it to get information about the site at the top.
SEO or Search Engine Optimization (Search Engine Optimization) means highlighting a site in the various search engines. Bringing free traffic or visitors to blogs or blog articles and unique sites using a specific keyword is called SEO. You will do SEO on the article or any other site and use the keyword in such a way that if your keyword is in the article, it helps to bring up the Google search audience.
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How Many Types of SEO SEO is generally of two types
1. On Page SEO
On-Page SEO is a web-design & development process that applies SEO (Search Engine Optimization) to every page of a website. This is a custom SEO strategy that includes different parts of the page or “pages” that help web search engines search for each page. can do
It is basically a part of SEO strategy, which improves various parts within a page to increase its relevance during web search engine rendering. It can help improve the website’s search engine ranking and achieve your goals.
On-page SEO can include:
Keyword Research: Finding the most popular keywords for the page and using them correctly.
Content Optimization: Optimizing the content of the page well, so that the search engine can understand it properly and give it high ranking.
Meta Tag Optimization: Properly creating and optimizing the meta tags of the page, so that search engines understand it correctly.
Internal Linking: Creating proper internal links between pages, so that the content can be felt from one page to another and it can increase the importance of each page in search engines.
High Quality Website Load Time: Reducing page load time and creating high quality websites, so users can have a better experience.
In this case On Page SEO works on a per page basis and helps to increase search engine rankings with web search engines through on page optimization.
What is Off Page SEO?
In fact, we can say that with off page SEO, no one knows that there is a store where all kinds of goods are available on that site. Would customers come to your shop? Will not come because no one knows Telling others will bring in business.. This campaign is off page SEO in our SEO view.
Actually we cannot give any specific definition of off page SEO as it is a debatable topic. However, it is a method of promoting your website in the search engine results page of the site by doing a lot of link building.
Is there any part of off page SEO?
There is actually no specific part of off page SEO. Before saying that it has some common parts, I did not say what is link building, otherwise you will be left with the question of what is this link building. We can call link building as voting. In our country, if someone stands for election, we make him win by voting and defeat someone, so if someone links you/your website, we can assume that he voted for you. As a result your strength increased
Why is SEO done?
To naturally RANK our website in search engines, we engage in SEO. We want to rank first on search engine results pages by using SEO.. Because when people search for something, they click on the links at the bottom of the result page
Content SEO
You write very informative articles. But still not getting ranked on Google? Then your content is not SEO friendly. So, do you want to learn how to write SEO friendly content?
Anyone can write content but to write SEO friendly content you need to keep certain skills in mind. Because it improves your content writing skills and there is no substitute for a quality blogging career.
So, in today’s article, we will share some tips that will help you create SEO friendly content that can easily rank in search engines.
Each blog post is like a web page to search engines and you need to choose certain keywords to get your page ranked. And for that, you definitely need SEO friendly content writing.
Local Search Engine Optimization:
Local Search Engine Optimization is optimizing your business based on a specific place or geographic location for search engine optimization by Google and other search engines. Let me explain this with an example. Suppose you have a flower shop in Dhaka and you want your flower shop to receive online orders from people living in Dhaka or any other area. You want to consider people or its surrounding areas as your target audience. So, if you want people in your area to know about your online flower shop, then Local Search Engine Optimization plays a special role. T
o know about local SEO, we need to understand SEO. Because we know that SEO is a technical technique to get your website on the first page of search engines through search engine optimization.
So what is local SEO?
The long form of local SEO is a Local Search Engine- Optimization. It is the practice of optimizing your website results for search engines by targeting a specific audience or customers. We believe that SEO helps your website reach a global audience online. However, if your business offers offline or local services, you may not always be able to attract customers or visitors through search engines.
How Search Engines Work
Search engines are created so that people can find information. For this reason, search engine websites have developed several programs to extract the best information when searching for a particular thing. Several factors are compared between all websites and the best ones are displayed at the top of the search. To select the best website, the quality of the website, whether the information on the website is important to everyone, how popular the website is are checked. Show results on this topic and other topics.
Through web crawling. When Googlebot crawls a page, it adds the links it finds on that page to its crawl list. This way, links will appear many times. But Googlebot filters them out and quickly builds a list that covers the whole web. This system is called deep crawling. One of Googlebot’s main tasks is to determine how quickly a page changes.
It is very important to keep the Google database up to date. Googlebot calculates how often a page changes and determines how often Googlebot should crawl it. It’s a waste of time to crawl pages that change once a month. This crawling to update the database is called fresh crawling.
Keyword research
Identify what users are searching for in the content you’re creating. Tools like Google Keyword Planner, Ahrefs, and SEMrush are used to help with this.
Analytics and Monitoring
Track your site’s performance, monitor traffic, and adjust SEO strategies based on data using tools like Google Analytics and Google Search Console.
Content strategy
Regularly update new, relevant content, such as blog posts, articles and multimedia. High-quality content attracts and retains visitors.
SEO Trends and Algorithm Updates
Learn about search engine algorithm changes and SEO best practices to keep your strategies effective.
SEO is an ongoing process that requires regular updates and adjustments, so that your site always follows the latest best practices.